Description

The 9 step VICS model for CPFR® is relatively well known in the ECR community. However, actual implementation of this model is not as far-advanced in Europe as one may believe. With the emergence of the B2B exchanges and their focus on CPFR as among the first services to provide, the ECR Europe project team on CPFR® thought that advice on how to implement CPFR® in practice may be useful for the ECR community. To this end the project team has examined the VICS model and has adapted it to business and market conditions in Europe. The result is a hands-on implementation guide which provides companies, at different levels of readiness, with easy to understand advice on how to make CPFR® operational. Particular attention has been paid to the importance of promotions in Europe and the extension of the CPFR® concept to upstream suppliers.