Description

The area of collaborative POS data management between retailers and manufacturers to leverage the full potential of ECR (Efficient Consumer Response) is still relatively unexplored, although everything seems to be available from the technological point of view to exchange POS data successfully. The ECR Blue Book on Collaborative POS Data Management outlines best practice recommendations that provide a pragmatic approach to POS data management, i.e.: Showing where POS data management is necessary (ECR concepts); Giving examples of POS data management (case studies); Serving as an implementation guide by highlighting how to get started, how to develop, and what to bear in mind. As a result, it will provide guidance for companies interested in setting up starting or enhancing POS data exchange, irrespective of their starting point or size. It will also bridge the gaps that still exist in demonstrating that POS data management is one of the key enablers for almost any ECR activity.